Toronto, Ontario
Statement of purpose for University of Toronto
The University of Toronto is Canada's largest research university and its graduate admissions are run at department level, not centrally. That structure is the single most important thing to understand before writing: the document is read by faculty in one department, against that department's own criteria.
Reviewed

What the statement has to argue at University of Toronto
The MASc and MEng distinction decides what the statement should be. A MASc is thesis-based and supervisor-driven, so the statement is a research fit document: two or three faculty whose recent papers you have read, a problem you want to work on, and evidence you can do it. An MEng is course-based, and a research-heavy statement there reads as a misunderstanding of the programme.
Because admission is departmental, the fit paragraph cannot be about Toronto the university or Toronto the city. Naming the ranking, the campus or the multicultural student body is the most common way an otherwise strong application wastes its most valuable paragraph.
Funding follows the same logic. For thesis programmes, supervisor interest is what produces an offer with money attached, which makes contacting faculty before the deadline a substantive part of the application rather than an optional extra.
Questions about applying here
How long should a University of Toronto SOP be?
Follow the department's stated limit, which is usually 500 to 1,000 words and varies between departments in the same faculty. Where a department gives specific questions to answer rather than a general prompt, answer those questions in that order; committees read many files and score against their own rubric.